Why is research important in marketing with Matt Seltzer

In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes back Matt Seltzer, SVP of Marketing and Research at Intuify, to explore the often-overlooked power of market research in driving business growth. Matt shares his insights on the transformative role of market research in creative marketing. The conversation delves into how businesses can leverage research to make informed decisions, enhance creativity, and optimize marketing strategies. Matt also discusses his journey merging his original business with Intuify and how they are revolutionizing the survey experience.

What You’ll Discover:

• The journey behind the merger of Matt’s company with Intuify and the creation of innovative survey experiences.
• How market research can transform creative marketing strategies and drive business growth.
• The importance of culture and collaboration in successful mergers and business growth.
• Why big brands use market research to maintain their competitive edge and how smaller companies can do the same.
• The role of interactive dashboards and gamified surveys in enhancing user engagement and data quality.
• How businesses can start implementing market research, regardless of size, to gain valuable insights.
• Insights from Matt’s book, “The Creative Catalyst,” on the intersection of research and creativity.
• Practical advice on asking better questions to move your business forward.