Impact of Company Culture on Sales, Marketing, and Morale with Kelly Mallozzi

In this episode of the Everyday Business Problems podcast, Dave Crysler welcomes Kelly Mallozzi from Success in Print. Kelly shares her expertise in helping printers of all sizes engage more effectively with their audience through sales, training, and coaching. Together, Dave and Kelly dive into the pressing issues of workforce development and the impact of company culture on sales and marketing in the printing industry. They discuss the importance of attracting younger generations, fostering innovation, and embracing change to remain competitive. Kelly also highlights how intentional onboarding and company culture can address today’s talent gaps and help businesses thrive.

What You’ll Discover:

• The shifting focus in the printing industry from sales and marketing to workforce development and company culture.
• Strategies for attracting and retaining young talent in the print industry.
• The importance of empathy, intentionality, and onboarding in building a strong company culture.
• How innovative companies are bridging generational gaps and creating more inclusive workplaces.
• Real-world examples of how companies are using internal culture and employee engagement to enhance customer relationships.
• Practical tips on using social media and internal storytelling to boost brand voice and engagement.