We welcome back Emily Wilkins from Marketing Metal, a digital marketing agency for manufacturing job shops. We continue our previous conversation on Marketing Automation by diving into her Stupid Simple Content System, different content models you can leverage, creating content on the platforms your customers are hanging out and that you feel most comfortable, and so much more!

Episode Chapters:

01:35 – What’s the idea behind the Stupid Simple Content System?
05:05 – Differences between social platforms
10:20 – Different content models
16:05 – Document don’t create
20:30 – Creating content in a competitive space
23:30 – Stupid Simple Content System Framework